Over the years, CBD has been proven to be immensely helpful to the human race. It addresses a series of health issues in humans, seniors, pets, athletes, etc., and they all derive benefit from CBD. This makes it the perfect field for entrepreneurs.
As more people discover the benefit of CBD, the market will thrive. Reports from Brightfield Group estimated the projected sale of CBD to reach $23.7 billion by 2023. Sadly, you need more than an effective product to grow and reach your target audience. Your marketing strategy also does not stop at having a fancy website.
Promoting CBD business, however, is a headache for many business owners. The restriction on social media and Google also does not make things easy. It could have served as the perfect channel to promote CBD businesses.
The United States alone has more than 5000 CBD firms. This means you need a sound marketing strategy to grow your CBD business online and generate more sales. Here are proven tips with which you can grow your CBD business online.
1. Endeavor to Stand out
CBD is a pretty competitive market as there are thousands of people in the business already. This makes it essential to look for ways to stand out and make you unique. While the competition is real, there are many ways you can create a lasting impression that will differentiate your brand and create something that will attract customers.
You can stand out in many ways as it hinges on your creativity. For example, it can be the availability of a third-party lab result that confirms the authenticity of your products. Making this information available such that customers can view this result online will give you an edge over your competitors.
With your marketing strategy emphasizing what makes you unique, you will have a good time attracting customers to your brand. When you do market research, do not stop at understanding what your competitors do. However, an idea of what makes them appealing to a customer will help them.
2. Use CBD Focused Blogs
Many people, about one time or the other, might have heard about CBD. This would have built the curiosity in them about what CBD can do for them. In addition, many people with one health issue or the other might turn to the internet to know how CBD can help and any research supporting it.
With sound content marketing, you can benefit from this. For example, if you have CBD blogs structured around keywords that people are searching for, it will be easy to rank on Google search results. It, however, involves supplying helpful information that adds value to readers and supplies valuable answers to their queries.
Besides, you can also consider SEO outreach services or broken link building service to make your blog services more effective.
3. Work with Influencers
If you want to target a considerable customer base and get many people to switch to your CBD product, working with influencer marketing is the real deal. There are Instagram influencers with thousands of loyal fan bases you can engage. Your business will get a wider reach if you use them for advertising.
With influencer marketing, you can reach a wide and diverse audience base. This can help you create awareness of your product, teaching people how to address their needs effectively. In addition, influencer marketing makes it easy to build your trust among the audience and cement the interest of your product among people.
If your business can enjoy these two factors, growing your CBD business will come on a platter of gold. Many people shy away from using CBD due to skepticism, but influencer marketing can bridge such a gap.
4. Employ Email Marketing
Email marketing is one of the most effective ways to market and grow your CBD products. All it takes is calculated execution of this strategy as it can be incredibly lucrative and get your business before many interested audiences. In addition, email marketing provides the right channel to reach your audience on mobile and PC. Mind you, the numbers of people who use their mobile devices to access their mail have increased.
With a structured email newsletter, you can educate people on what CBD can do and also give them data on the latest research on CBD. This can go a long way to develop the interest of people in CBD and increase sales. About 28% of people who shop online opted for product emails to remain updated on product information, according to a report by Nielson.
5. CBD Affiliate Marketing Program
You can also consider affiliate marketing, where you get others to do the hard work for you. In other words, they earn a small commission for every sale they make.
It is a low-risk strategy and can help you market your CBD brand. As a result, you can target a larger audience and increase your revenue. Reports from business insiders reveal that affiliate marketing accounts for 15% of the entire sale of media advertising revenue.
6. Lead Magnet for CBD content Marketing
One of the best digital marketing tricks is to give people a lead magnet in exchange for their contact information. The lead magnet can be anything of value, and their contact info, mostly email, provides the channel to nurture them into a paid customer.
A lead magnet could often be a mini downloadable content like a report, video, whitepaper, checklist, etc. It is the perfect channel to acquire more email subscribers, which could be a game-changer for your business.
A smart sample lead magnet to market CBD oil could be “How CBD can make you an effective manager.” Ideally, you want to supply something of value at no charge. This way, the user will get valuable information to be convinced enough to make a purchase.
Even with the competition in the CBD world, you can get a significant share and boost your profit. It is a factor of knowing how to promote and grow your business to reach the ideal customers.